Variety

Newly appointed NBC Entertainment boss Robert Greenblatt has picked up his first Peacock pilots.

One is a tuner that he had developed during his tenure at Showtime with Steven Spielberg, Craig Zadan and Neil Meron. The other is a laffer from scribe Jhoni Marchinko.

“Smash,” from Universal Media Studios and DreamWorks, is a show-within-a-show vehicle about a group of people who come together to put on a Broadway musical. Greenblatt put the project in development last year at Showtime, where he was entertainment prexy.

Theresa Rebeck has penned the pilot script and will exec produce with Spielberg, DreamWorks TV’s Darryl Frank and Justin Falvey, and tuner specialists Zadan and Meron. Marc Shaiman and Scott Wittman are also on board to pen the tunes. NBC and U are in talks with Michael Mayer to direct.