According to Nielsen, 5.3 million people saw at least one of the 475,000 tweets about Thursday’s “Peter Pan Live” on NBC. More than 147,000 unique authors sent tweets, which were seen a total of 106.9 million times.
That’s compared with AMC’s “The Walking Dead” Nov. 30 midseason finale — which garnered 37.4 million Twitter impressions — and NBC’s “Sound of Music” in 2013, for which 68.7 million tweets were viewed.
“Peter Pan Live,” which starred Allison Williams as the never-grew-up aerial boy hero, outstripped other recent high-profile TV events in terms of overall Twitter impressions. “Sharknado 2” on NBCUniversal’s Syfy on July 30, for example, scored a total of 5.5 million Twitter views; Super Bowl XLVIII on Fox looks to hold the social-TV crown for the year, with 1.8 billion tweet impressions.
Facebook said 1.7 million people engaged in conversations on the social service about “Peter Pan Live,” registering 2.8 million interactions (which included posts about the show and likes, comments or shares). According to Facebook, the vast majority of those users were in the U.S. (accounting for 1.5 million people and 2.5 million interactions about “Peter Pan Live”), but activity also extended to the Philippines, Canada, the U.K., Brazil and Mexico.
As far as TV ratings, the three-hour “Peter Pan Live” telecast produced a solid 2.3 rating/7 share among adults 18-49 and about 9.1 million viewers overall Thursday night, according Nielsen estimates. The retelling of the J.M. Barrie classic also starred Christopher Walken as Captain Hook and Taylor Louderman as Wendy Darling.